Meet Angela, your Recruiting & Leadership Coach

Hi, I’m Angela, a recruitment advocate with over 30 years’ experience that’s still passionate about our wonderful industry. I’ve been training individuals for 34 years and coaching executives for 19 of those. I worked for Blue Arrow (the largest independent recruitment company in the UK at the time) and was lucky enough to join their award-winning training team in 1997. 

Since 2003, I’ve been travelling the world, working directly with over 200 companies; my aim is to make companies more successful and profitable through the development of their people and processes. 

My passion is to travel, so I’m happy that since I bought the Recruiting Gym from Alex Moyle in Jan 2021, we’re now supporting companies in over 90 countries.

3 problems I can solve:

Improving billing managers performance

Billing managers have the hardest job in recruitment. I help directors and billing managers build a leadership mindset, giving them the ability to better coach their teams and drive the performance of the individuals that they are responsible for, as well as billing themselves.

Onboarding new starters

Writing an induction programme that allows new starters to be successful very quickly, is key to addressing the high attrition rate issues that we have in the recruitment industry. I help companies to engage their new employees from the initial recruitment process through to offer and start date – establishing the objectives, assessments and standards required for the first 6 months of a recruiter’s life and creating a detailed schedule to implement everything.

Senior recruitment consultant’s advancement

A recruiter becomes a victim of their own success at around the 18 month – 2 year stage. They are now very good at what they do and they are gaining new clients, without losing the old ones… but there’s only so many hours in the day. I help recruiters become smarter at the role they love, so they can be more successful without having to work more. 

3 questions I like being asked:

“How can I take a step back in my business and get consultants to take more responsibility and accountability for what they do?”

“How can I improve my teams performance in a tough market?”

“How can I get my consultants to pick up the phone more and use social media to generate sales?”

My training courses

Leadership & Management

A 12 month program that helps Leaders and Managers get the right mindset, sales process, and a motivated team to thrive in good times and bad.   We develop 5 key leadership competencies of:  Leadership Approach, Developing Individuals, Building Successful Teams, Implementing A Sales Process and Business Planning


Business Planning for Success:

Taking Back Control

A 5 week course for those who are looking to move up to the next level in their performance.  The course will give you a proven strategy to plan, analyse and strategise your desk to achieve consistency in your future success, whilst giving you the tools, knowledge and skills to build a business plan that works.


Angela & The Recruiting Gym have really helped our business, especially in the difficult current recruitment climate. We took multiple courses for various levels of experience from Junior to Senior Management and everyone has benefited from attending them. It’s a great way of making sure we are working towards best practice and having a standardised training for everyone that works alongside their own personal development has really helped. Angela is always on hand to offer guidance and advice, supports throughout, and is always diligent with her response whilst doing it in a friendly way. I would highly recommend Angela and the Recruiting Gym.

Ben Bray

Director, YourPrime Recruitment

“Angela’s experience and knowledge of the recruitment industry allows her to deliver extremely credible business coaching. Her training and advice have been invaluable to Orion, I would not hesitate to recommend her to any recruitment business looking to increase productivity and improve business processes.”

Grant Nesbitt

Engineering Recruitment Team Manager, Orion Electrotech

Thank you so very much for all of your support and help over the last few weeks. You’ve been absolutely amazing. You’re a true professional, and you’ve gone over and above our hopes and aspirations on what we had hoped we would achieve together.  You clearly have a wealth of experience and knowledge, your ability to quickly correlate all of the information, with a very pragmatic and strategic solution, while also remaining very personable and delightful to work with.

Sinead O'Connell

Founder, DO Recruitment

“Despite being in the industry for 21 years, (I know I don’t look old enough!) I have always been a firm believer that you should always continue to develop as this is the only way to keep you at the top of your game. 
Massive thanks to Alex Moyle & Angela Cripps & the entire team at The Recruiting Gym for all of your support when we really did need it the most.”

Abi Howell

Founder, Truly Tailored Recruitment