6 Ways to Post a Job on LinkedIn
Jobs are just one type of content we should be sharing on LinkedIn (and other social platforms). It’s easy to feel like you’re being repetative though. So, how can we mix it up?
Well, you have lots of options. Let’s take them one at a time…
Actually post a job ad on LinkedIn
This is probably the most obvious option. You can get job slots as part of a Recruiter package with LinkedIn, or anyone can buy job postings. This is the only paid for option on our list.
This gets LinkedIn working for you to promote your job and get it in front of the right people (hopefully).
Those who apply to your jobs get automatically signed up to follow your company page. Learn more about this in my Daily Workout interview with Kevin Armstrong from LinkedIn.
Post a link to the job
This is my least favourite option and that’s because it doesn’t invite engagement with your LinkedIn network.
It’s also very tempting to be lazy and not write any commentary or give a call to action. Many job link posts I see on LinkedIn simply say “I’m hiring” and that’s it.
Even if you do write something compelling with the post, the link takes people away from LinkedIn, so they’re unlikely to come back. They either apply, or they bounce.
So, only post a job link if your aim is to send a little bit of traffic to the ad (ideally on your own website). Don’t expect your post to do well on LinkedIn, or be seen by many people, as it’s unlikely to get reactions or comments, the two things that fuel LinkedIn’s algorithm.
A text post
Tell your network about the most crucial job you’re working on right now. Then ask them to get in touch with you (or an appropriate colleague) if they’d like to discuss it or if they know someone who might be interested.
If you want to make the post more visually appealing, try using appropriate emoji in place of bullet points. Emojipedia is super helpful for this. Don’t forget you can open up the emoji keyboard while you’re writing your LinkedIn post with the keyboard shortcut Windows+; (semicolon). On Mac keyboards: Use CTRL + CMD + Space.
Here’s an example I like. ➡️
I also use LingoJam’s Bold Text Generator if I want to make a key phrase like the job title, location, or salary of the role bold and eye-catching.
An image post
It could be something as simple as a stock photo that is representative of the job. If the job is based in a specific town or city, a local image could be appropriate.
Even better would be a picture of someone doing the job or the office location. Snaps you’ve taken yourself add authenticity that will be noticed.
Do better again by including details of the role in the image. We love Canva for creating images like this. Here’s an example update that did pretty well on LinkedIn.
An document post
Document posts get some great engagement, and for good reason.
A document with multiple pages encourages people to click through the content, a wonderful engagement metric for the LinkedIn algorithm. This helps the post gets pushed out to more people even without lots of likes and comments.
You can create a pdf using Microsoft Word, Powerpoint, or Canva.
A video post
Grab your phone, open the LinkedIn mobile app, and record a quick talking-head video about the job. It’s guaranteed to stop the scroll and get people to take notice.
Even better – can you get the hiring manager to record a 30-60 second video for you?
Here’s an example that proves the video doesn’t have to be long.
I hope these examples have given you some job-sharing inspiration!
We think sharing jobs is just 1 of 4 content pillars that work for recruiters on LinkedIn. If you’re interested in learning about the other pillars, check out #MeetYourRecruiter week – we run it every quarter. The next round starts on 15th August 2022.
About the Author
This article was written by our Candidate Sourcing & Engagement expert and coach, Katharine Robinson.
You can have a read through Katharine’s coach profile here, and take a closer look at her flagship course ‘Candidate Sourcing & Engagement Fundamentals’ here.